About us

Cambrian Birds

Established in February 2015 by Gerry Jackson and Anthony Pryce, Cambrian Birds aims to establish itself in the Game Rearing and Shooting industry as one of the best. Gerry has an immense passion for shooting, and this, coupled with Anthony’s vast knowledge of the industry leave them well placed to grow Cambrian Birds into the future.

Based in Shropshire on the Welsh Border, Cambrian Birds strive to provide a honest and transparent service with members of our team always on hand to help. We firmly believe in not only producing the best stock for your shoot but also providing excellent after sales service and communication. If you have any queries or questions and think that we might be able to help then please do not hesitate to send Anthony or Ed an email or give us a call and we will always do our best to help.

Anthony Pryce

‘What Anthony doesn’t know about pheasants can be written on the side of a cartridge with a crayon….’

Anthony has been integrally involved with game rearing and sporting estates for over 25 years. He is very well thought of in the industry due to his commitment and honest approach to producing top quality stock for sporting estates as well as understanding how to create, manage and maintain first class driven shoots.

From the age of 15 Anthony has been involved with game. He started off as an underkeeper, working his way up to head keeper at Kempton in South Shropshire. He then oversaw and continued to grow the UK’s largest Game Farm as well as developing and maintaining several renowned sporting estates in Mid Wales and The West Country.

He decided to go it alone in 2015 and founded Cambrian Birds & Shoots. As Managing Director he continues to use his knowledge and passion to steer the company each and every day.

During the last two and a half decades Anthony has been there and done it. He is not afraid to get stuck in, has seen it all and knows first-hand how successful rearing should be done, or perhaps more importantly, how not to do it. It is because of this that he is perfectly placed to rear strong birds for our customers, as well as provide impartial, honest and effective advice to all who require it.

Anthony Pryce: 07807 553 059


Ed Davies

A farmer’s son born and raised in Shropshire, Ed has had a passion for shooting and field sports from a young age. He spent three years studying Rural Land Management at the Royal Agricultural College in Cirencester and subsequently took a position working in the shooting industry based in Mid Wales. Initially working in the shoot office Ed’s expertise developed as he gained experience in all parts of the business from game rearing through to hosting shoot days in Mid Wales as well as the West Country.

Ed became a director of Cambrian Birds in 2017 and has an involvement with all parts of the business. During the winter he can be found hosting shoot days at Old Long Mountain whilst in the summer he oversees shoot sales, stock sales & logistics as well as aspects of the hatchery and game farm.

His involvement and passion for all aspects of the industry to date, coupled with his desire to develop Cambrian Birds will no doubt enable him to ably assist Anthony into the future.

Ed Davies: 07852 963 432